The development and the distillation of a bundle of life reflections, and the desire to give them an outlet, contributed to the realisation of SOARTD, with the intention of:-
HELPING OTHERS FIND FLOW
Just maybe the mass of positive energy generated from each of us spending more time cultivating high intensity flow experiences, especially those that are outdoors and kind to the planet and to others, is the key to wellbeing and a peaceful, sustainable planet. An antidote to the cultural, economic and environmental pressures creating conflicts throughout the world.
From personal experience of flow, everything just seems to happen, to have its place, as if flowing, and it feels inspiring, humbling and wonderful....and so we chose to name our kit SOARTD: a compilation of the words sorted – meaning everything having its place, and soaring – or the feeling of smoothly ‘flying’ by riding natures energy waves.
If it was possible to buy flow in a can, it would be an overnight sensation, but the key to flow, and its reward, is finding it for yourself, and we aim to help you do just that! More on Flow...
The trajectory of the worlds population leaves little choice for anyone with a conscience over the future of the planet to do anything other than start consuming less and, where possible, only buying durable goods made by responsible businesses.
Clothing is a trillion dollar industry, driven even more unsustainably in recent years by fast fashion and trends completely counter to sustainability, such as distressed denim. Large multinational corporations, mostly beholden to their shareholders insatiable desire for wealth, have conditioned consumers to buy what's cheap for immediate gratification, and to buy much more than they truly need, often at the expense of the poor and the planet.
Living more simply, with less possessions, and a higher focus on the experiences that truly matter, is for many people a pathway to improved wellbeing. More on Minimalism...
SOARTD: MINIMALIST CLOTHING FOR MAXIMUM FLOW
We're passionate about building higher quality, better performing clothes that are more durable, are more positive for the environment, and are more fairly made. Most importantly, clothes that effortlessly coordinate, and seamlessly transcend situations, and are designed to help you find flow...enriching your journey, and bringing out your best every time you venture out.
VENTURE OUT - FIND YOUR FLOW